Dental Practice Marketing and Advertising 101

Marketing and advertising are critical for a dental practice to establish itself successfully and to maintain practice goals. This article describes different methods of marketing and advertising, summarizes how the Dental Practice Act, CDA Code of Ethics, HIPAA and federal communication laws impact a dental practice’s marketing and advertising efforts and includes a Q&A.

Tables of Permitted Duties

Dental practices utilizing dental auxiliaries must post a notice that describes their allowable duties and functions within stipulated settings and/or circumstances.

Legal Reference Guide for California Dentists: Appendix A - Laws and Regulations Impacting Dentistry in California

Lists and summarizes the laws and regulations applicable to California dental practices.

Employee Records

Guidelines to help a practice build and maintain employee information while securely storing legally compliant files and documents.

Leaves of Absence Laws that Apply to Employers in California

This resource list provides information about varied state and federal leaves of absence laws that may pertain to a covered employer. Leaves of absence laws cover a variety of specifically defined reasons. Covered employer, employee eligibility, job and benefits-protections and any pay requirements (if any) can vary by leave.

In some instances, several leaves of absence can apply to one employee for the same reason.

Any corresponding required notices can be found in the CDA Required Poster Set or in Required Postings in a Dental Office.

Buyer Due Diligence: Equipment Audit

Inspecting the office’s equipment is an essential part of the due diligence process before buying a dental practice. Use this list to conduct a thorough equipment inspection.

Regulatory Compliance Tips and Legal Considerations for New Dentists

Actions a new dentist should take once they have obtained their California dental license, and regulatory and legal considerations of which every dentist must be aware.

Compensation for Meetings and Education

Common scenarios and guidelines for pay requirements for employee meetings and continuing education events.

Legal Reference Guide for California Dentists: Chapter 7 - Regulatory Compliance

Answers to questions about complying with Cal/OSHA regulations, HIPAA, regulated waste management and radiation safety.

Legal Reference Guide for California Dentists: Chapter 6 - Collections and Dental Benefit Plans

Answers to frequently asked questions on patient payments, collections and dental benefit plans.

Legal Reference Guide for California Dentists: Chapter 5 - Patient Considerations

Answers to questions on a dentist’s obligation to patients with regard to examination, diagnosis and treatment; communication; access to records; their unique concerns and more.

Legal Reference Guide for California Dentists: Chapter 4 - Employment Law

Provides answers to a series of questions related to employment laws or requirements. Employers are obligated to understand and comply with these laws.

Legal Reference Guide for California Dentists: Chapter 3 - Dental Practice Act

Contains answers to frequently asked questions about the CDPA and compliance.

Legal Reference Guide for California Dentists: Chapter 2 - Practice Considerations

This Chapter addresses Practice Considerations including but not limited to: Business Structures, Licences & Permits, Contracts, Antitrust, Malpractice, Tax Issues, Office Design and Marketing.

Mandated CalSavers Retirement Savings Program

Effective January 1, 2023, the State of California is now requiring all employer's to offer a retirement plan to their staff. 

Legal Reference Guide for California Dentists: Chapter 1 - Introduction

An overview of how to use the complete guide, what laws apply to dentistry and how they work, and what CDA's attorneys can do for you.

Legal Reference Guide for California Dentists: Appendix D - Dental Provider Contracts Terms

Term and termination; liability; referrals; utilization review; grievance system

Respiratory Viral Infections: Protocol for Employees With or Suspected of Having Respiratory Viral Infections

Although the Cal/OSHA COVID-19 nonemergency regulation has expired, the Jan. 9, 2024 state Public Health Officer Order remains in place as does the Jan. 10, 2025 CDPH Interim Work Exclusion Guidance for Healthcare Personnel with COVID-19, Influenza, and Other Acute Respiratory Viral Infections. Dental practices should continue to exclude employees with, or suspected of having, a respiratory viral infection.

Buyer Due Diligence: Patient Chart Audit

When buying a dental practice, the patient chart audit is a critical part of both the due diligence process and your potential for long-term success. The audit allows you to visually validate the reports presented by the seller and should be conducted in collaboration with a dental CPA, dental attorney or consultant. This resource provides a list of essential elements to review when auditing patient charts.

Required Postings in a Dental Office

Lists posters required at dental offices and required pamphlets. Poster sets are distributed to practice owners biennially. This resource is part of the Regulatory Compliance Manual. Updated January 2024.

Flu Information for Health Professionals

Key information for health care professionals on vaccination and prevention of the flu.

COVID-19 Vaccine Information and Communication Resources

Links to external resources.

Regulatory Compliance Manual: Table of Contents and Use Instructions

Review the instructions for recommendations on how to best implement this program in your practice. Also download a table of contents for your binder.

Ventilation and Indoor Air Quality

Due to ongoing concern with transmission of airborne illnesses, a dental practice should review updated CDPH and CDC guidance on facility ventilation and air quality.

Masks Optional Sign

Wearing a facemask is optional for patients and visitors but is encouraged during the respiratory virus season.

Reporting Symptoms, Exposure or Positive Test for COVID-19: Employee Tracking Form

Use this form when an employee reports symptoms, exposure, or a positive test for COVID-19 to help track the incident. This continues to be required until Feb. 3, 2026.

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