The California Dental Association has launched a new recruitment campaign, Smile Crew of California, designed to highlight careers in dental assisting and create a pool of qualified candidates to help CDA members who are seeking to fill hundreds of dental assistant job openings.
The campaign is targeted at candidates displaced from service roles with transferable skills and match them with member dentists who have job openings in their practices.
Even prior to the COVID-19 pandemic, CDA has been working to address a shortage of dental assistants throughout California. In recent months, the need to recruit dental staff has become even more prevalent as practice owners recover from massive layoffs and furloughs.
While dental practices are stabilizing and have been able to rehire most team members, staffing remains well below demand, according to the American Dental Association Health Policy Institute.
’Join the Smile Crew CA’ kicks off this week
The Smile Crew of California initiative launched this week with a social media campaign, website and media placements on Spotify, Pandora and iHeart Radio. Slated to run for 12 weeks, the campaign also features testimonial videos highlighting the day in the life of a dental assistant.
The campaign encourages potential candidates to “join the smile crew CA” and brings awareness to the dental assisting profession and job opportunities that are currently available to candidates looking to advance or reestablish their careers.
These efforts aim to recruit interested candidates by providing:
- Detailed knowledge on the responsibilities, benefits and growth potential of a dental assistant.
- Guidance on where to find job openings and how to seamlessly transition into the dental profession through on-the-job training.
- Resources on how to move up the dental career ladder and create a lifelong profession in dentistry.
SmileCrewCA.com links to open roles posted on CDA’s newly launched Career Center, which offers practice owners and job seekers an intuitive and easy way to connect through job alerts, customized profiles, a resume bank and much more.
Visit the CDA Career Center to post open jobs in your dental office, and visit the Smile Crew campaign on Facebook and Instagram.