Kindergarten Dental Checkup Campaign
AB 1433 Media Campaign Update
As children head back to school, many kindergarteners will need to get the dental checkup that the law now requires for their first year in public school. CDA, in partnership with ADA, is rolling out the second phase of the AB 1433 media campaign to raise awareness of the requirement and assist parents in finding dental care for their children.
Kristi Yamaguchi – Campaign Spokesperson
As an Olympian and daughter of a dentist, Kristi Yamaguchi knows it’s important to have healthy teeth. That’s why CDA asked Kristi Yamaguchi to be the spokesperson for “Healthy Kids Need Healthy Teeth.”
Television
15 Second PSA - 
QuickTime Format | 
Windows Media Format
30 Second PSA - QuickTime Format | Windows Media Format
60 Second PSA - QuickTime Format | Windows Media Format
Radio
15 Second PSA (MP3)
30 Second PSA (MP3)
60 Second PSA (MP3)
Interior Bus Signs
For the month of September, signs are placed in the interior of buses in selected areas of the state, including Los Angeles, Sacramento, San Diego and San Francisco, informing parents of the new law and directing them to CDA to learn more. The signs are in English and Spanish in each of these areas, as well as in English and Chinese in a portion of San Francisco.
CDA Contacts
Robyn Keller, Policy Analyst
robyn.keller@cda.org or 1.800.232.7645, extension 5305
Gayle Mathe, Policy Development Manager
gayle.mathe@cda.org or 1.800.232.7645, extension 4995
Radio Campaign
Assembly Speaker Fabián Núñez, Senator Leland Yee and Assembly Members John Laird and Van Tran are the voices behind a statewide radio campaign promoting the new Kindergarten Dental Checkup Requirement to parents. The radio spots, airing March through May, will run throughout California in English, Spanish, Chinese and Vietnamese. In addition, CDA President Dr. Ronald Mead will be heard thanking Governor Schwarzenegger and the legislature for supporting the oral health of California's children on several talk stations. Click below to listen to the spots or to take a behind-the-scenes look at the studio sessions featuring Assembly Member Tran, Senator Yee and Dr. Mead.
| Spot Length | Speaker |
| English | |
| 10 seconds | Assembly Speaker Fabián Núñez |
| 10 seconds | Assembly Member John Laird |
| 10 seconds | Senator Leland Yee |
| 15 seconds | Assembly Speaker Fabián Núñez |
| 15 seconds | Assembly Member John Laird |
| 15 seconds | Senator Leland Yee |
| 15 seconds | Ronald Mead, DDS, CDA President |
| 30 seconds | Assembly Speaker Fabián Núñez |
| 30 seconds | Assembly Member John Laird |
| 30 seconds | Senator Leland Yee |
| Chinese | |
| 60 seconds | Senator Leland Yee |
| Spanish | |
| 30 seconds | Assembly Speaker Fabián Núñez |
| 30 seconds | Assembly Member John Laird |
| 60 seconds | Assembly Speaker Fabián Núñez |
| 60 seconds | Assembly Member John Laird |
| Vietnamese | |
| 60 seconds | Assembly Member Van Tran |